Landers
Drafted copy for various lead-gen & lead-capture landing pages throughout Xsolla.com on topics including products, solutions, client success stories, company FAQs, and more
Ebooks
Xsolla In-Game Store product lander
Delivered overall structure, headline, subheads, headers, column headings, CTAs, and body copy; collaborated with cross-team partners on user journey, product technical specs, and proof point hierarchy
In-Game Store product landing page, cont’d (2/2)
“Atomic Heart” client success story lander
Delivered overall & narrative structure, headline, story tags, headers, body copy, CTAs, bullets, captions, related story tiles & related product tiles; collaborated with cross-team partners on user journey, client background, and integration specs
“Atomic Heart” client success story lander, cont’d (2/2)
“Gamer Support” lander
Delivered overall structure, headline, subheads, headers, and navigation tiles; FAQ category headings, questions, and answers; customer support channel info; collaborated with cross-team partners on user journey, common support issues, and customer support channel info & prioritization
“Gamer Support” lander, cont’d (2/2)
“How To Grow Your Video Game In Japan” SEM direct-response lander
Delivered overall structure, headline, body copy, bullets, form field titles, and CTA; collaborated with cross-team partners on search keywords, targeting, and positioning
Drafted copy for lead-gen one-pagers, booklets & brochures about products & solutions; for first-level distribution at industry shows & conferences or as post-meeting leave-behinds
Xsolla Launcher product sell sheet, reverse side
Delivered overall structure, headline, subhead, headers, CTAs, bullets, body copy, and “steps” copy; produced for digital & physical distribution; collaborated with cross-team partners on audience targeting, product technical specs, and proof point hierarchy
Xsolla Login product sell sheet, reverse side
Xsolla Merchant of Record Solution one-pager
Delivered overall structure, headline, subhead, headers, body copy, and CTA; produced for digital & physical distribution; collaborated with cross-team partners on audience targeting, solution technical specs, and proof point hierarchy
Xsolla Commerce API integration protocol one-pager
Delivered overall structure, headline, subhead, headers, body copy, chart copy, and CTA; produced for digital & physical distribution; collaborated with cross-team partners on audience targeting, API tech specs, and proof point hierarchy
Xsolla 2020 Product Booklet
Delivered overall structure, headlines, subheads, headers, body copy, and CTAs; produced for physical distribution only; shown with bleed; excerpt, full document available on request
Xsolla 2020 Solution Booklet
Delivered overall structure, headlines, subheads, headers, body copy, and CTAs; produced for physical distribution only; shown with bleed; excerpt, full document available on request
Delivered headline, body copy, headers, bullets, suggested solution tile, and FAQ; collaborated with cross-team partners on product technical specs & integration instructions
Xsolla Publisher Account main product UI
Delivered all UI copy, including product tile headers, body copy, CTAs, connection status taxonomy; collaborated with cross-team partners on product design, product technical specs, and integration parameters & instructions
Xsolla Publisher Account virtual item creation UI
Delivered all UI copy, including section headings, form field titles, tooltips, CTAs, radio button copy, dropdown copy; collaborated with cross-team partners on product design, product technical specs, and integration parameters
Xsolla Business Engine mobile app v1.0
Delivered all UI copy, including form field titles, pre-filled text, instructional copy, CTAs, data visualization copy, legal copy; collaborated with cross-team partners on product design, product technical specs, and integration parameters
Articles
Researched & drafted copy for in-depth, long-form lead-gen documents on topics including product guides, industry trends, and market surveys
Sell sheets
Xsolla Launcher product sell sheet
Delivered overall structure, headline, subhead, headers, CTAs, bullets, body copy, and “steps” copy; produced for digital & physical distribution; collaborated with cross-team partners on audience targeting, product technical specs, and proof point hierarchy
Xsolla Anti-fraud Solution one-pager
Delivered overall structure, headline, subhead, headers, body copy, and CTA; produced for digital & physical distribution; collaborated with cross-team partners on audience targeting, solution technical specs, and proof point hierarchy
Xsolla Login product sell sheet
Researched & drafted copy for short- to mid-length lead-gen blog articles on topics including industry trends, emerging technologies, and best practices; intended for a 2- to 8-minute read
“5 Fraud Trends That You Need To Know About”
Delivered overall structure, title, section headings, CTAs, bullets, captions, and body copy; collaborated with cross-team partners on topic, product cross-sell, and “next steps”
“5 Fraud Trends That You Need To Know About,” cont’d (2/3)
“5 Fraud Trends That You Need To Know About,” cont’d (3/3)
“5 Quick Tips To Optimize Your Payments”
Delivered overall structure, title, section headings, CTAs, bullets, captions, citations, and body copy; collaborated with cross-team partners on topic, proprietary platform data, product cross-sell, and “next steps”
“5 Quick Tips To Optimize Your Payments,” cont’d (2/2)
Xsolla Pay Station product guide
Delivered overall structure, title, headings, CTAs, bullets, captions, citations, and body copy; provided story guidance for visual assets; collaborated with cross-team partners on audience targeting, research, and product technical specs; excerpt, full document available on request (27 pp.)
Xsolla Pay Station product guide, cont’d
“How To Grow Your Video Game In India” market survey
Delivered overall structure, title, headings, CTAs, bullets, captions, citations, and body copy; provided story guidance for visual assets; collaborated with cross-team partners on audience targeting & research; excerpt, full document available on request (18 pp.)
“How To Handle Chargeback Fraud In Your Game”
Delivered overall structure, title, headings, CTAs, bullets, captions, citations, and body copy; provided story guidance for visual assets; collaborated with cross-team partners on audience targeting, research, and product technical specs; excerpt, full document available on request (17 pp.)
“How To Handle Chargeback Fraud In Your Game,” cont’d
“How To Grow Your Video Game In Japan”
Delivered overall structure, title, headings, CTAs, bullets, captions, citations, and body copy; provided story guidance for visual assets; collaborated with cross-team partners on audience targeting & research; excerpt, full document available on request (15 pp.)
“How To Grow Your Video Game In Japan,” cont’d
"Merchant of Record: Global Risk, Reach, and Compliance Made Easy"
Delivered overall structure, title, headings, CTAs, bullets, captions, citations, and body copy; provided story guidance for visual assets; collaborated with cross-team partners on audience targeting, research, and product technical specs; excerpt, full document available on request (20 pp.)
"Merchant of Record: Global Risk, Reach, and Compliance Made Easy," cont’d
Product & technical copy
Drafted & edited UX copy for documentation library, including integration instructions, features, recipes, and references; drafted & proofread core SaaS UI copy (desktop version), app (mobile version), Google Play listing page, and game engine store pages for SDK assets