Star Wars™ Battlefront™
Proposed “Star Wars™ Battlefront™ Pre-Order“ offer dedicated splash page, web module, announcement email & FAQs; drafted headlines, subheads, headers, subject line, preheader, body copy, and CTAs; observed partner’s copy guidelines for Star Wars brand & Battlefront product line
The Witcher 3: Wild Hunt
Drafted “The Witcher 3: Wild Hunt Rewards” offer announcement email & physical letters for sweepstakes winners; edited dedicated splash page, web module & FAQs; drafted subject lines, preheaders, headlines, body copy, and CTAs
“Crowd the Couch” offer dedicated splash page, web module, FAQs & interactive heat map; drafted headlines, subheads, body copy, CTAs, and map legend copy; developed concept with cross-team partners
"Refer A Friend" Offer
Dedicated splash page
Web module
Announcement email
Announcement email
"Xbox Exclusive Games" Offer
“Xbox Exclusive Games” offer dedicated splash page, web module, announcement email & FAQs; drafted headlines, subheads, body copy, CTAs, subject line & preheader
"Refer A Friend" Xbox One offer dedicated splash page, web module emails & FAQs ; drafted headlines, subheads, body copy & CTAs; developed offer concept & mechanics with cross-team partners
XLR Site Redesign
Dedicated splash page
Web module
Announcement email
"Crowd the Couch" Offer
Dedicated splash page
Web module
Interactive heat map
Dedicated splash page
Web module
Announcement email
Referral email
Xbox Live Rewards (XLR) site redesign; content designed & drafted copy for all pages, both logged-in and logged-out states; drafted headlines, subheads, headers, body copy & CTAs; collaborated with product designers & client on concept, UX design & site logistics
“Welcome” page (logged-out state)
“Welcome” page (logged-in state)
“MyRewards” page (logged-out state)
“MyRewards” page (logged-in state)
“MyMissions” page (logged-in state)
“MyCommunity” page (logged-out state)
“MyCommunity” page (logged-in state)