Web
Drafted copy for various lead-gen & lead capture product landing pages throughout LegalZoom.com, driving into SaaS sales funnel
Social
LLC product landing page
Delivered overall structure, headline, subheads, headers, body copy, bullets, CTAs, comparison chart feature names & tooltips, and FAQs; drafted state-specific versions of key modules; collaborated with cross-team partners on user journey, SEO optimization, and multiple rounds of A/B testing
LLC product landing page, cont’d (2/6)
LLC product landing page, cont’d (3/6)
LLC product landing page, cont’d (4/6)
LLC product landing page, cont’d (5/6)
LLC product landing page, cont’d (6/6)
LLC product landing page, comparison chart feature tooltips (1/2)
LLC product landing page, comparison chart feature tooltips (2/2)
LLC product landing page, FAQ module [expanded] (1/2)
Business Advisory Plan product landing page
Delivered overall structure, headline, subheads, headers, body copy, bullets, CTAs, and FAQs; copy edited testimonials; collaborated with cross-team partners on user journey and SEO optimization
Business Advisory Plan product landing page, cont’d (3/6)
Drafted copy for various lead-gen & lead-capture email campaigns to drive engagement, re-engagement, upsells & cross-sells; informational emails; transactional emails
Delivered additional subject line, pre-header, banner headline, body copy, and bullets for segment targeting (excerpt; 2/4)
Delivered additional subject line, pre-header, banner headline, body copy, and bullets for segment targeting (excerpt; 4/4)
Drafted copy for various organic lead-gen & lead-capture social posts to drive engagement
Content Design/Product
Customer hub redesign + upsell/cross-sell initiative
Worked with Marketing to execute content strategy & design content for upsell/cross-sell funnel that drives to checkout experience within customer hub for all Compliance products, including tiles & product takeovers; drafted headlines, subheads, headings, body copy, CTAs, and FAQ copy
LLC product landing page, FAQ module [expanded] (1/2)
Business Advisory Plan product landing page, cont’d (2/6)
Business Advisory Plan product landing page, cont’d (4/6)
Business Advisory Plan product landing page, cont’d (5/6)
Business Advisory Plan product landing page, cont’d (6/6)
Business Advisory Plan drip email campaign
Delivered overall structure, subject lines, pre-headers, banner headlines, body copy, headers, CTAs, and bullets; collaborated with cross-team partners on user journey, messaging hierarchy, and segmentation (1/4)
Delivered additional subject line, pre-header, banner headline, body copy, and bullets for segment targeting (excerpt; 3/4)
“How to Get a DBA for an LLC” slideshow
Delivered headlines, body copy, caption copy; worked with marketing team to select and incorporate relevant hashtags
Drafted copy & content designed for various initiatives to improve comprehensibility & completion rates, reduce churn & abandonment, and drive down customer outreach rates
Advanced business name check validation initiative
Delivered templated error message copy displayed during 2-phase business name check validation as a service (VaaS); drafted state-specific error messages for eligibility based on length, availability, similarity, profanity, and more
Client-side error message templates
Server-side error message templates
“Skip validation” confirmation modal
SMS consent product initiative
Drafted copy for post-checkout modals to drive user consent & adoption of SMS notifications; delivered overall structure, headlines, bullets, CTAs, and body copy
Initial consent “request” state
“Yes” confirmation state
“No” confirmation state